Top 10 Social Media in Nigeria
Nigeria’s Favorite Social Platforms: What People Are Loving Right Now
Here’s a snapshot of how SagaPoll users in Nigeria rated the top 10 Social Media platforms. The scores are tight, and each network brings something unique to the table—perfect fuel for curiosity. Want to see how your own favorites stack up, share your opinion, and even earn rewards for participating? These highlights will get you ready to dive deeper.
Youtube
With a stellar 4,39/5, YouTube leads the pack in Nigeria. From music videos and comedy skits to tutorials and news explainers, it’s the go-to for both entertainment and learning. Strong creator communities and features like playlists and offline viewing keep people coming back.
Instagram scores 4,32/5, powered by Reels and a vibrant visual culture. It’s a showcase for fashion, beauty, food, and travel—plus a launchpad for small businesses and creators to reach new audiences through Stories and Shops.
At 4,3/5, Twitter is the real-time conversation hub for news, sports, and cultural moments. Nigerians use it to track breaking stories, join trending debates, and tune into live audio via Spaces—fast, fresh, and always opinion-rich.
TikTok
TikTok’s 4,27/5 reflects the surge of short-form video in Nigeria. Dance challenges, comedic sketches, and Afrobeats trends thrive here, while the For You feed makes content discovery effortless for both creators and viewers.
Scoring 4,23/5, Facebook remains a community staple. Groups, Marketplace, and Events keep families, neighborhoods, and interest circles connected, while Pages help local brands and service providers find customers.
Snapchat
Snapchat earns 4,18/5 with its playful, in-the-moment vibe. AR lenses, quick snaps, and private stories resonate with younger users who want ephemeral updates and creative self-expression.
LinkedIn’s 4,09/5 shows strong value for professionals. From networking and job hunting to thought leadership and skill-building, it’s a key space for career growth and business development in Nigeria’s fast-moving economy.
At 4,05/5, Pinterest is the inspiration engine for style, interiors, recipes, and DIY. Users save ideas to boards and discover fresh looks and how-tos—great for planning weddings, redecoring, or launching creative projects.
Tumblr
Tumblr lands at 3,73/5, appealing to niche, expressive communities. It’s a home for fandoms, aesthetics, and micro-blogs—GIFs, moodboards, and long-form musings that feel personal and experimental.
Twitch
Twitch scores 3,64/5 as live streaming grows. Gamers, creators, and fans gather for real-time streams, chats, and esports, with Nigerian streamers steadily building loyal communities around interactive content.
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This ranking is based on the voices of SagaPoll users. On the SagaPoll app, people from all Africa share their views on brands, trends, and everyday topics—earning rewards along the way.
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